How to Use Section 1202 to Avoid Capital Gains Taxes When Selling Your Business

July 15, 2025

If you’re a business owner thinking about selling, there’s a tax rule most people overlook, and it could save you millions in federal taxes.

We’re talking about Section 1202, better known as the Qualified Small Business Stock (QSBS) exclusion. It’s one of the rare parts of the tax code that actually rewards entrepreneurs for building and sticking with their business. Yet, many owners don’t find out about it until it’s too late.

Let’s break it down.

What Is Section 1202?

Section 1202 is a federal tax provision that allows you to exclude up to 100% of the capital gains from the sale of qualifying small business stock. The benefit is capped at the greater of:

  • $10 million, or
  • 10x your original investment (basis)

To qualify, the stock must be in a C corporation, and you must meet a few other conditions.

Qualified Small Business Stock Exclusion (Section 1202)

Do You Qualify?

Not every business sale qualifies for this exclusion. The IRS has specific criteria that must be met:

  • You acquired the stock directly from the company (not in a secondary sale)

You’ve held the stock for at least 5 years

  • The company was a C corporation when the stock was issued and at the time of sale
  • At the time of issuance, the company had less than $50 million in total assets
  • The company was using at least 80% of its assets in an active business (not real estate, investing, or finance-related)

In plain English: If you’re a founder, early employee, or investor in a qualifying C corp (and you’ve held on for a while) this could apply to you.

Inside the Qualified Small Business Stock (QSBS) Exclusion

Why It Matters

Let’s say you sell your qualifying stock for $10 million. If you meet the Section 1202 criteria, that entire gain could be excluded from federal capital gains tax. That’s a potential savings of over $2 million, depending on your tax bracket.

And it gets better; there are advanced strategies (involving trusts or splitting shares among family members) that can potentially multiply that $10 million exclusion. Of course, that kind of planning needs a solid team behind it: financial, legal, and tax.

How People Miss Out

We’ve seen business owners lose this benefit by:

  • Selling too early (before the 5-year mark)
  • Operating as an LLC or S corp for too long
  • Not keeping documentation of when shares were issued
  • Not realizing preferred stock or convertible notes may not qualify

These are fixable BUT, only before the sale happens.

Strategic Partnership

Section 1202 is one of those planning opportunities that can make a huge difference — but it only works if you catch it early. Whether you’re months from selling or just mapping out your future exit, it’s worth knowing if this rule could apply.

At Strategic Wealth Partners, we help business owners plan for the big picture: before, during, and after the sale.

Book a virtual meeting with one of our advisors using the link below, and let’s talk through where you stand.


About the Author:

Sam Petitjean brings an energetic, client-first approach to his role as an Associate Wealth Advisor, combining a strong foundation in financial planning with a genuine passion for building relationships. Sam thrives in client-facing roles and is driven by the opportunity to help people take control of their financial future with clarity and confidence. Before joining... read more...

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About the Author:

Sam Petitjean brings an energetic, client-first approach to his role as an Associate Wealth Advisor, combining a strong foundation in financial planning with a genuine passion for building relationships. Sam thrives in client-facing roles and is driven by the opportunity to help people take control of their financial future with clarity and confidence. Before joining... read more...

Send a message to
Sam Petitjean
Reach Out
Schedule a Virtual Meeting
Book Now