Net Unrealized Appreciation: An Overlooked Tax Strategy for Company Stock in Retirement Plans

September 30, 2025

When it comes to retirement planning, most people think about 401(k)s, IRAs, and Social Security. But if you hold company stock inside your employer’s retirement plan, there’s a unique tax strategy that could save you thousands: Net Unrealized Appreciation (NUA).

What Is NUA?

Net Unrealized Appreciation refers to the growth in value of company stock held in a qualified employer plan, such as a 401(k). Instead of rolling everything into an IRA at retirement, you may be able to transfer the company stock into a taxable brokerage account and take advantage of preferential tax treatment on its gains.

Here’s how it works:

  • The cost basis of the stock (what you originally paid for inside the plan) is taxed as ordinary income when you distribute it.
  • The appreciation is taxed later as long-term capital gains when you sell the stock.

This can be a big deal because long-term capital gains rates (0%, 15%, or 20%) are typically much lower than ordinary income tax rates, which can climb as high as 37%.

An Example

Suppose you bought company stock inside your 401(k) at $50,000. Today it’s worth $200,000.

  • If you roll everything into an IRA, all withdrawals will eventually be taxed as ordinary income.
  • If you use the NUA strategy, you’ll pay ordinary income tax only on the $50,000 cost basis. The $150,000 of appreciation would be eligible for long-term capital gains treatment when sold.

That tax difference could easily mean tens of thousands of dollars in savings.

When NUA Makes Sense

NUA isn’t for everyone, but it can be powerful if:

  • You have highly appreciated company stock inside your retirement plan.
  • You expect to be in a high ordinary income tax bracket in retirement.
  • You have flexibility when to sell the stock and trigger the capital gains tax.

It may be less attractive if your company stock hasn’t appreciated much, if you’re in a very low tax bracket, or if diversification and reducing risk is a higher priority.

Important Rules to Know

  • The entire balance of the retirement account must be distributed in a single calendar year for NUA treatment.
  • Only company stock qualifies. Securities like mutual funds, ETFs, or bonds inside the plan don’t.
  • Once the stock is in a taxable account, future growth is taxed at normal capital gains rates when sold.

The Bottom Line

Net Unrealized Appreciation is one of those niche strategies that doesn’t get much attention but can create significant tax savings for the right retiree. If you have company stock inside your 401(k) or another qualified plan, it’s worth running the numbers with a financial advisor or tax professional before rolling everything into an IRA.

Used wisely, NUA can turn company loyalty into a more tax-efficient retirement.

 


About the Author:

As Chief Operations Officer and Senior Wealth Advisor with Strategic Wealth Partners, Tony manages two highly important roles. He draws from his diverse array of skills to help clients achieve their financial goals while also making sure SWP runs like a smoothly functioning, client-centric advisory firm. He strives to provide clients with superior service, while... read more...

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About the Author:

As Chief Operations Officer and Senior Wealth Advisor with Strategic Wealth Partners, Tony manages two highly important roles. He draws from his diverse array of skills to help clients achieve their financial goals while also making sure SWP runs like a smoothly functioning, client-centric advisory firm. He strives to provide clients with superior service, while... read more...

Send a message to
Tony Zabiegala
Reach Out
Schedule a Virtual Meeting
Book Now